Terms of Service

Effective August 5, 2026

These Terms of Service ("Terms") govern access to and use of Verismo Ads, an invitation-only clinic marketing platform provided by Verismo Health Inc. ("Verismo," "we," "us," or "our").

1. Acceptance and authority

By accessing or using Verismo Ads, you agree to these Terms and our Privacy Policy. If you use the service for a clinic or organization, you represent that you have authority to bind that organization and to connect, manage, and publish to the accounts and resources you select.

2. Eligibility and accounts

There is no open registration. You must be invited to an assigned role and clinic scope, sign in with the exact invited Google identity, and keep that identity secure. You may not share access, impersonate another person, bypass tenant restrictions, or use another clinic's information. Verismo may revoke or suspend access when an invitation, employment, clinic relationship, authority, or security condition changes.

3. The service

Verismo Ads provides tools for paid advertising, creative development, approvals, campaign management, A/B testing, reporting, search engine optimization, Google Business Profile operations, review workflows, and related clinic marketing services. Features may be released gradually, require connected third-party accounts, remain approval-gated, or be disabled for safety, policy, billing, or provider reasons.

4. Connected accounts and instructions

When you connect Google, Meta, WordPress, payment, or other services, you authorize Verismo to access and act on the selected resources as needed to provide the requested features. You remain responsible for your authority to connect those resources, their accuracy, and compliance with the provider's terms and policies. You may disconnect access, although doing so can interrupt active features, reporting, or publication.

5. Approvals, automation, and advertising

• Campaigns, creative, public posts, review responses, and website changes may require internal or clinic approval before publication.
• Automated recommendations and experiments operate only within configured budgets, approvals, targeting, policy, and safety controls. Verismo may pause or refuse activity that presents compliance, tracking, reconciliation, or performance risk.
• You must ensure that clinic services, physician information, claims, hours, pricing, imagery, and landing pages are accurate, current, supportable, and appropriately consented.
• Advertising-provider review and delivery decisions remain controlled by the applicable provider.

6. Managed marketing budgets and payment

Unless a separate written agreement applies, managed marketing budgets are prepaid in Canadian dollars and sales tax is added based on the clinic's billing location. Client-facing charges are described as a Managed digital marketing budget. The amount includes advertising delivery, platform services, management fees, and Verismo margin; it is not a pass-through statement of raw provider spend.

Delivery begins or renews only after successful payment or an authorized offline-payment confirmation. Mid-period increases require a paid top-up. Reductions apply to a future period. Unused value does not automatically carry forward and is not automatically refundable. Provider underspend does not change the selected managed budget. Any provider overspend not authorized by the client is borne by Verismo. Tax is excluded from advertising performance-cost calculations.

7. Privacy and prohibited targeting

You must not upload, request, infer, or use patient lists, raw appointment reasons, medical records, encounter notes, caller identity, health-condition audiences, clinical lookalikes, sensitive-page remarketing, or other patient-level information for advertising. You must not attempt to identify an individual from aggregate demand or performance data. See our Privacy Policy for how information is handled.

8. Content and intellectual property

You retain rights you hold in clinic logos, photographs, copy, websites, and other materials you provide. You grant Verismo a limited licence to store, adapt, reproduce, and publish those materials solely to operate the service and carry out authorized marketing instructions. You represent that you have the required rights and advertising consent, including for physician or team imagery.

Verismo owns the service, software, workflows, interfaces, reports, templates, and related intellectual property, excluding client materials and third-party property. These Terms do not grant a right to copy, resell, reverse engineer, or create a competing service from protected platform materials.

9. Artificial intelligence

The service may use artificial intelligence to assist with creative backgrounds, copy, recommendations, summaries, and review-response drafts. AI output may be incomplete or inaccurate and must follow the applicable approval workflow. Verismo does not represent synthetic imagery as a real physician, patient, treatment result, or testimonial. Patient information and raw clinical data must never be submitted to AI features.

10. Acceptable use

You may not use the service unlawfully; publish deceptive, discriminatory, infringing, unsafe, or unverifiable content; make guaranteed treatment or outcome claims; introduce malware; probe or disrupt security; access another tenant; scrape the service; expose credentials; or use the service to build patient-level advertising audiences. We may block or remove activity that violates these Terms, law, professional advertising requirements, or provider policies.

11. Third-party services

Google, Meta, Stripe, OpenAI, Railway, email providers, website hosts, and other third parties operate under their own terms, policies, availability, and review processes. Verismo is not responsible for changes, suspensions, rejected ads, outages, data delays, or account actions controlled by those services, but we will use reasonable efforts to operate integrations reliably and report material failures.

12. No performance guarantee

Marketing, advertising, search visibility, rankings, leads, bookings, and revenue depend on many factors outside Verismo's control. Historical or estimated results do not guarantee future performance. Reports may contain provisional provider data that changes during reconciliation.

13. Service availability and changes

We may maintain, modify, add, remove, suspend, or discontinue features to improve the service, address risk, follow law or provider policy, or respond to third-party changes. We aim to provide reliable access but do not promise uninterrupted or error-free operation.

14. Disclaimers and limitation of liability

To the maximum extent permitted by law, the service is provided "as is" and "as available." Verismo disclaims implied warranties of merchantability, fitness for a particular purpose, and non-infringement. Nothing in these Terms excludes liability that cannot lawfully be excluded.

To the maximum extent permitted by law, Verismo will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, goodwill, data, or business opportunity arising from the service. Verismo's aggregate liability arising from the service will not exceed the amount paid to Verismo for the affected service during the three months before the event giving rise to the claim, unless a separate written agreement states otherwise.

15. Suspension and termination

You may stop using the service or ask an administrator to revoke access. Verismo may suspend or terminate access for breach, lack of authority, non-payment, security risk, provider restriction, legal requirement, or material harm to the platform or others. Provisions that by their nature should survive termination will remain in effect.

16. Governing law

These Terms are governed by the laws of Ontario and the federal laws of Canada applicable there, without regard to conflict-of-law rules. Subject to any mandatory legal rights, disputes will be brought in the courts located in Ontario.

17. Changes and contact

We may update these Terms as the service or legal requirements change. We will post the updated Terms here, revise the effective date, and provide additional notice when required. Questions may be sent to:

Verismo Health Inc.
support@verismohealth.com